In modernizing the St. Bonaventure Athletics brand, Learfield Creative was tasked with preserving the school’s rich history and cherished traditions. With decades of iconic symbols and logos deeply rooted in the University's identity, the goal was to create a refreshed and cohesive look that respects the institutions’s historical marks. The updated branding also needed to be versatile and adaptable across various applications—including athletic uniforms and digital platforms. The updated design elements told a consistent story and delivered an impactful presence.

*All images courtesy of St. Bonaventure Athletics