Objective

Learfield Creative partnered with Mount Union to create a renewed edge—a full brand refresh that, for the first time, introduces a complete identity system for the Purple Raiders.

Built upon their grit, strength, and tradition, this new look sharpens the future of Mount Union while looking ahead with the same championship mindset.

*All images courtesy of Mount Union

Client: University of Mount Union

Deliverables:

  • Renewed Primary

  • Refreshed Secondary logos

  • ‘Mount Union’ wordmark

  • ‘Raiders’ & ‘Purple Raiders’ wordmark

  • ‘Raiders’ script wordmark

  • Numeral set

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