Objective
Learfield Creative partnered with Mount Union to create a renewed edge—a full brand refresh that, for the first time, introduces a complete identity system for the Purple Raiders.
Built upon their grit, strength, and tradition, this new look sharpens the future of Mount Union while looking ahead with the same championship mindset.
*All images courtesy of Mount Union
Client: University of Mount Union
Deliverables:
Renewed Primary
Refreshed Secondary logos
‘Mount Union’ wordmark
‘Raiders’ & ‘Purple Raiders’ wordmark
‘Raiders’ script wordmark
Numeral set