Define Your Brand.

Build Your Vision.

Expand Your Impact.

Learfield and CLC have been the driving force behind collegiate brands for more than two decades.

Unlike other agencies, we’re part of the nation’s most expansive collegiate ecosystem—offering solutions for everything from licensing and merchandising to sponsorships and fan engagement. When you partner with Learfield Creative, you’re teaming up with a strategic powerhouse who knows how to position your brand to win.

An aerial view of a football field at Georgia Tech with the words 'Georgia Tech' painted in large letters on the field.
A basketball player wearing a white St. Bonaventure jersey with the number 24, standing with arms outstretched and smiling, in front of a backdrop with the Bonaventure logo and team branding.
Close-up of a circular logo with the text 'Celebrate Wall' and various design elements in blue, black, and white.

OUR SERVICES

  • Three stylized letter C logos, with the top two in blue shades and the bottom logo in gray and white, set against a divided background with white on top and blue on the bottom.

    Brand Identity

    Your brand is your story. We develop bold identities to help our partners build brand legacies.

  • A cartoon mascot tiger wearing a basketball jersey with 'AUBIE' written on it, holding a basketball, with an orange background and yellow lightning bolt accents.

    Mascot Design

    Every team wants a hero. We bring energy, pride and personality to your program through uniquely ownable mascot designs.

  • A red and white bag of Iowa State Whole Bean Coffee with a map design on a yellow background.

    Special Programs

    Big moments deserve big ideas. We design experiences that celebrate what matters and leave a lasting impression on fans.

  • Emblem for Miami Cradle of Coaches with a shield shape and the letter M at the bottom center, in a bronze or metallic finish, on a textured background.

    Celebration Logos

    Legacies live on. We create marks that celebrate the moments, honor milestones and define the future.

Latest Work

BOOK A DISCOVERY CALL

Curious about what we can do for your brand? Let’s chat! Book a call to see how our team can help bring your vision to life and make your brand stand out where it matters most.

A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

-Seth Godin, American Author