Who We Are

From the Field.

We understand the passion and legacy of college sports because we live it every day. With more than 40 years of licensing excellence under our belt, we take pride in creating brand identities that honor the traditions of your program while setting the stage for future success. From logos that inspire pride to designs that resonate on game day, our work ensures your brand shines where it matters most—on the field and in the hearts of fans.

To The Store.

Your brand belongs everywhere your fans are—and that means retail success. We don’t stop at great design. We connect your identity with licensee partners to create products fans can’t wait to wear, display and share. With strategic licensing and retail expertise, we make sure your brand is on shelves, online and in the on your fans’ minds. It’s about more than merchandise, it’s about creating an physical emotional connection to your story.

To The Stands.

Fans aren’t just customers—they are the heartbeat of your brand. That’s why we focus on more than just creating an impactful identity. We help you keep the momentum going with bold campaigns, fresh ideas and strategies that deepen fan loyalty. We’re not just here for the identity launch. We’re here for the long haul, building relationships and delivering the kind of experiences fans talk about for years.

  • “The Athletics Department worked with one of the industry’s leaders in Learfield Creative to create a modernized look that also gives respectful nods to our past. The reimagining of our brand will help create consistency across all platforms while allowing for flexibility of use with expanded secondary and alternative marks. We are excited for this new chapter in our Athletics history.”

    Dr. Jeff Gingerich
    University President
    St. Bonaventure

  • “Big Red is one of the most recognizable and iconic mascots in the country. We had a vision of expanding Big Red's presence within our current marks and logos. The creative team at CLC helped bring this vision of Big Red to life. Fans can now experience Big Red participating in all their favorite sports. This initiative with Big Red has been a positive for our university in licensing, marketing, and fan engagement."

    Dr. Jeff Gingerich
    University President
    Western Kentucky University

  • “Working with Creative was both energizing and inspiring. The process of rebranding our Athletics program gave us the opportunity to teach our creative team about who we are. In turn, they seized every opportunity to inspire our coaches, staff, and Student-Athletes with the excitement of what we can become. In many ways, they came to know us better than we know ourselves and helped us in building community around our shared identity."

    Dr. Tom Buning
    Director of Athletics
    Chaminade University

Meet the Playmakers

  • Cory Moss

    President, Brand Management & Marketing

  • Nicole Armentrout

    SVP, Marketing

  • John Gregory

    Sr. Creative Director

  • David Port

    Creative Director

  • Steven Guye

    Art Director

  • Phil Kruzan Jr.

    Sr. Designer

  • Mariah Clark

    Sr. Designer

  • Adam Hawkins

    Sr. Designer

  • Sophia Cipriano

    Animator

  • Jacob Callis

    Graphic Designer

  • Shelby Rabin

    Jr. Graphic Designer

  • Alaina Chapple

    Jr. Graphic Designer

  • Chez Johnson

    Jr. Graphic Designer

  • Chelby Coley

    Production Manager

  • Juliana Martino

    Sr. Account Supervisor

We’re not a one-and-done agency.

Our work doesn’t stop after the logo is designed or the identity is launched. We’re here for the long haul, offering ongoing brand management, fan engagement strategies and retail support to ensure your brand thrives well beyond the first rollout.