Eastern Illinois University
Revitalizing the Eastern Illinois University Panthersโ brand required a thoughtful blend of honoring a legacy rich with athletic excellence and embracing a vision for the future. With a history marked by legacy of notable achievements and a commitment to fostering student-athlete success, the school needed objective was to craft a refreshed identity that embodies both tradition and innovation. We designed the versatile branding was designed to offer an impactful presence, while feeling seamlessly integrated across athletic uniforms, digital platforms and community outreach. Our solutions reinforced the enduring spirit of the University and pride of Panther Athletics.
*All images courtesy of EIU Athletics
Client: Eastern Illinois University
Deliverables:
New Panther Head
New Wordmarks
New Panther Paw
New Brand Colors
The Strategy
To modernize Eastern Illinois University Athletics, we developed a refreshed brand identity that bridges its storied tradition with a bold, future-forward look. By refining key visual elements, ensuring consistency across all platforms and creating adaptable designs for uniforms, facilities and digital media, we crafted a brand that enhances recognition while staying true to the culture of Eastern Illinois University.
Results
The revitalized EIU Athletics brand now delivers a unified and dynamic presence, strengthening fan engagement and school spirit. With a cohesive identity across uniforms, digital platforms and promotional materials, the Panthers now stand out with a sharper, more impactful imageโone that honors their history while inspiring the next generation of athletes and supporters.