OPPORTUNITY
In 2016, the University of Texas at El Paso (UTEP) commemorated the 60th anniversary of Coach Don Haskins' historic 1966 NCAA Men's Basketball Championship victory with a special merchandise collection. The anniversary presented a unique chance to honor Coach Haskins' legacy and the groundbreaking achievements of the 1966 team, which made history by starting five Black players in the championship game.
Results
The collection resonated with alumni and fans, leading to increased engagement and a surge in merchandise sales. The initiative not only generated revenue but also strengthened the community's connection to UTEP's rich athletic history, ensuring that the legacy of Coach Haskins and the 1966 team continues to inspire future generations.