Building on our work from the 915 campaign, our team re-immersed itself in El Paso’s rich culture to create the Sun City brand—marks designed to resonate with the community beyond the school itself, becoming a symbol the city is proud to wear. The designs feature two iconic elements: a modernized Chicano-inspired script and a sunset cresting over mountains formed from UTEP’s pickaxe, with sun rays drawn from the El Paso city flag.