T.W.O. 55
From Hastings to Lincoln, coach to statesman, leader to legend. Thomas William Osborne, it’s all in the name. It’s all in the numbers, two hundred fifty-five wins. This is T.W.O. 55.
Client: University of Nebraska
Services Provided: Identity, Naming, Strategy
Overview
Honor Nebraska’s legendary head coach, Tom Osborne, through an exclusive sub-brand collection that cherishes his journey with the university.
Results
The launch of the TWO55 collection, inspired by Coach Tom Osborne's remarkable 255 career wins, has significantly bolstered the mission of the TeamMates Mentoring Program. By allocating a portion of every sale to TeamMates, the collection has not only celebrated Nebraska pride but also provided substantial support to mentoring initiatives that inspire youth to reach their full potential. This collaboration has enhanced the visibility of TeamMates, leading to increased volunteer engagement and expanded mentorship opportunities, thereby making a lasting impact on communities across the region.