LSU 100

To celebrate 100 years of Tiger Stadium, LSU Athletics partnered with Learfield Creative to develop the LSU 100 logo, symbolizing a century of legendary moments in one of college football's most iconic venues. Since opening in 1924, Tiger Stadium has been home to two Heisman winners, four national championships and 12 SEC titles, earning its reputation as “The Pound-for-Pound King of Noise” by ESPN. The logo anchors a year-long celebration featuring stadium upgrades, marquee matchups and storytelling initiatives, honoring the legacy of a venue that remains a cultural and economic cornerstone for Louisiana and LSU Athletics.

Client
LSU Athletics

Year
2024

Deliverables
Logo
Brand extension assets

It Never Gets Old.

Whether it’s your first game in Tiger Stadium or your 50th, whether you’re a lifelong fan or a welcomed guest, there is no experience like a game in Death Valley. No matter how many times you’ve been there, no matter how many years have passed, it never gets old.

- LSU ATHLETICS

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Cradle of Coaches

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Texas DKR 100