Objective
Learfield Creative partnered with Johns Hopkins to add to their existing brand toolkit by creating new Blue Jay secondary marks as well as a collection of illustrated mascot marks for their athletic mascot, Jay, whose current costume was updated in 2019.
Johns Hopkins’ current primary Blue Jay mark has been the official athletics mark since 2014, and the new marks follow the established style with a front-facing Blue Jay head, as well as full body marks for both the existing side view and new front-facing heads.
*All images courtesy of Johns Hopkins
Client: Johns Hopkins University
Deliverables:
Secondary Blue Jay marks including front-facing head and full body marks
Set of mascot marks