Objective

Learfield Creative partnered with Drive & Co. (now named College.town) to develop a parent brand and branding strategy that communicates how the company and its offerings create and provide value and efficiencies for leaders in college sports and higher education.  

Client: College.town

Deliverables:

  • Brand Architecture

  • Primary & Secondary logos

  • Custom Typeface

  • Event Signage and Branding

  • Social Media Template

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